If you're a journalist, especially one without formal training, this book is a must-have. I devoured it cover to cover, highlighting key sections and taking notes. The impact on my writing was immediate and profound.

The real magic lies in Blundell's system for generating original story ideas and angles. Unlike other books that rely on gimmicks, this provides practical, actionable techniques that actually work. I keep his six elements (history, scope, reasons, impact, countermoves, futures) taped to my desk - they've become my writing bible.

While some reviewers complain about dated examples, great writing stands the test of time. These pieces remain masterclasses in storytelling years later. The book's strength is its timeless principles rather than trendy examples.

Within months of applying these techniques, I won my first journalism award - something I attribute directly to this book's guidance. It transformed not just my feature writing but all my journalistic work.

The only drawback? It's very journalism-focused. Bloggers or op-ed writers might not find it as immediately applicable. But for reporters serious about their craft, this is the gold standard that continues to outshine newer alternatives.