Let me tell you about my new obsession - this coffee-flavored dry rub has completely transformed my grilling game. The first time I tried it on a ribeye steak, the complex flavors blew me away. It's not just coffee - there's this perfect balance of sweetness, smokiness, and just a hint of spice that creates the most incredible crust.

What surprised me most was how versatile it is. I've used it on everything from salmon fillets (game changer!) to pork shoulder for pulled pork. The ginger note someone mentioned? Spot on - it adds this bright little surprise that keeps the flavor profile interesting without overpowering.

The texture is perfect too - forms this gorgeous bark on smoked meats that locks in juices. Pro tip: do what the package suggests and let it sit in the fridge for 15-20 minutes after applying. That's when the magic really happens as the flavors penetrate.

As someone who usually mixes their own rubs, I'm shocked how often I reach for this instead now. The convenience factor is huge, but honestly? The flavor stands up to anything I could make from scratch. My only complaint? You'll go through it faster than you think because you'll want to put it on everything!