Reading this book felt like riding shotgun with Bob Lutz himself—equal parts thrilling and unnerving. His unfiltered take on GM’s decline isn’t just corporate gossip; it’s a masterclass in how *not* to run a car company. The man has zero patience for PowerPoint-wielding MBAs who prioritize spreadsheets over sheet metal.

What hooked me? The absurd anecdotes. Like the $25,000 investment in an ashtray that worked at -40°F—while the rest of the car fell apart. Or GM’s obsession with cost-cutting that turned interiors into 'rental-car chic.' Lutz doesn’t just critique; he *vents*, and it’s glorious.

Surprising takeaway? His grudging respect for Toyota (despite calling out their 'left-wing media darlings' status). Even more shocking: his push for higher gas taxes over CAFE standards. For a 'gas-guzzler evangelist,' that’s borderline heresy.

Skip if you want dry business theory. Stay for the polar bear jokes ('They can swim!'), the Volt’s origin story, and the visceral rage against 'bean counters' who turned iconic brands into rental-fleet fodder. Best read with a bourbon—you’ll need it to stomach Detroit’s self-sabotage.