Let’s talk about the Milk Makeup Cooling Water Jelly Tint. First off, the packaging is cute and travel-friendly—perfect for tossing in your bag. The jelly texture feels unique, like a cool, bouncy gel that glides on smoothly. I used the shade Chill (Red), and the initial swipe gives a sheer, watercolor-like wash of color that’s buildable. On lips, it dries down fast (seriously, blend quickly!) to a stain that survived my iced coffee sips. Cheek application? A bit trickier—work one side at a time and use fingers or a brush to diffuse before it sets.

The cooling effect is subtle but refreshing, especially if you store it in the fridge (yes, I tried it—10/10 for summer). Ingredients like aloe and seawater make it feel hydrating, though some users noted dryness over time. My lips stayed comfy, but if you’re prone to chapping, layer balm underneath.

Now, the cons: At $25 for 0.17 oz, it’s pricey for the size. The tint isn’t as long-wearing as some claims—it fades after meals—and the “cooling” gimmick might underwhelm those expecting a menthol-like chill. Also, the pigment can cling to dry patches on cheeks if not prepped well.

Verdict: A fun, vegan option for low-maintenance looks, but temper expectations. Great for no-makeup makeup days or gym-bag touch-ups. If you love sheer, blendable stains and don’t mind reapplying, it’s worth a splurge. For budge-proof color? Maybe skip.