Let me start by saying this blush has been my ride-or-die for years. The Iced Plum shade (510) gives that perfect 'just pinched' rosy flush that looks natural yet polished. As someone with sensitive skin, I appreciate how it never causes irritation while delivering serious color payoff.

The texture is where this product really shines - it's finely milled enough to blend seamlessly, yet pigmented enough that one light swirl gives noticeable color. Pro tip: use a fluffy brush and build slowly unless you're going for dramatic 80s vibes (which it can totally do too!).

What surprised me most is the staying power. Through Florida humidity, coffee runs, and even my post-gym glow (read: sweat), this blush stays put better than most high-end brands I've tried. The 'lit-from-within' claim isn't marketing fluff - there's a subtle luminosity that makes my cheekbones pop without glitter fallout.

Now for real talk - the packaging inconsistency mentioned in reviews is legit. My last order came in different casing than previous purchases, though the product inside remained consistent. Also, while the included brush is serviceable for touch-ups, I'd recommend using your favorite blush brush for optimal application.

At this price point, you're getting serious bang for your buck. It outperforms blushes triple its cost, and the pan lasts forever since you need so little product. Whether you're a makeup minimalist or a full-glam enthusiast, this versatile shade deserves a spot in your routine.