As a dog owner who's always on the hunt for high-quality treats, I recently tried the Wag Soft & Tender American Jerky Dog Treats in Turkey & Sweet Potato flavor. Here's my honest take after testing them with my picky pup.

The Good: First off, the soft texture is perfect for dogs of all ages. My senior dog, who struggles with harder treats, could easily chew these without any discomfort. The resealable bag keeps them fresh, and I love that they're made in the USA with simple, wholesome ingredients—no fillers or artificial junk.

The Not-So-Good: While most batches are consistently soft, I did get one bag that was slightly harder than usual. It wasn't a dealbreaker, but consistency matters when you're dealing with finicky eaters.

Real-Life Testing: I used these for training sessions and was amazed at how motivated my dog was. The strong meaty smell had her attention instantly, and the treats were easy to break into smaller pieces for rewards. Even my neighbor's picky terrier (who usually turns his nose up at everything) went crazy for them!

Final Verdict: If your dog prefers soft treats with simple ingredients, these are a great value. Just be aware that texture might vary slightly between batches. For the price and quality, they've earned a permanent spot in my treat rotation.