Okay, so I was skeptical at first because the 'puredown' name made me think these were actual down feathers. Surprise! They're actually down alternative - but honestly? I'm not even mad about it.

The fluff factor is REAL. These babies puffed up immediately after unboxing (they come vacuum-sealed in the cutest little flat package). Unlike my old down pillows that turn into sad pancakes, these hold their shape like champs even after my kids use them as wrestling props.

I got the 24x24 size for my 23x23 covers and OMG the luxurious hotel pillow look is everything! They stay plump without looking overstuffed. The fabric is soft but doesn't feel cheap, and zero weird chemical smells which I really appreciate.

Bonus points: machine washable (hallelujah!) and they come in a set of two which makes them such a good value. My couch has never looked this bougie on a budget!