Let me tell you about this Edillas watch that's been on my kid's wrist nonstop. The first thing that grabs you? Those LED colors! My son cycles through all 7 like it's his personal disco - especially loves showing off the blue glow to his friends.

Durability? Check. We've put this through playground tumbles, soccer practice, and even an accidental dunk in the pool (thanks to that 50M waterproof rating). Still ticking perfectly after 3 months of rough use.

The stopwatch feature became our morning routine helper - timing toothbrushing turns it into a game. Alarm function actually wakes my heavy sleeper (miracle!). Only gripe? Setting the time took me 10 confused minutes with the manual - but once set, we never needed to adjust again.

For the price, this beats those fragile character watches hands down. Just maybe keep it away from super hot showers based on one reviewer's experience.