Let me start by saying this TV is MASSIVE—in the best way possible. The 98-inch screen feels like having a private IMAX theater in your living room. The Direct Full Array tech makes blacks look ink-deep, while highlights pop like fireworks. Watching "Dune" on this? Pure eye candy.

The Neural Quantum Processor is low-key magic. My old HD nature docs suddenly looked like 4K BBC Planet Earth episodes. Even my grainy ’90s sitcoms got a glow-up—though some facial close-ups looked weirdly wax-like (the AI isn’t perfect).

Gaming on this is next-level. The Quantum HDR+ made Elden Ring’s shadowy castles terrifyingly detailed, while Dolby Atmos had dragon roars coming from my ceiling. Pro tip: The Object Tracking Sound Lite works best when seated dead-center—off-angle viewing slightly muddies the effect.

The bundled screen cleaner is oddly satisfying to use—no streaks, and the lack of alcohol means no panic attacks while wiping. Though at this size, cleaning the screen feels like mopping a floor.

Downsides? It’s comically large—measure your doorway twice. Also, the stand is wider than my sofa; wall-mounting is basically mandatory unless you live in a warehouse.

Verdict: If you’ve got the space (and budget), this TV turns movie nights into events. Just don’t let guests control the remote—they’ll never leave.