Let me start by saying this TV is a game-changer for anyone who hates the look of a bulky black rectangle on their wall. The Frame transforms from a vibrant 4K QLED screen into a convincing piece of art when not in use - my living room finally looks sophisticated!
The matte display is genius. Unlike glossy screens that scream 'TV!', this one has this subtle textured finish that makes artwork look like actual canvas prints. I've caught multiple guests doing double-takes when they realize my 'wall art' is actually the TV.
Setup was surprisingly painless. The included One Connect box keeps cables tidy (just one nearly invisible wire to the TV), though I'll admit I panicked momentarily when I couldn't find the HDMI ports on the actual television. Pro tip: they're all on that external box.
Art Mode is where this TV shines. I've loaded family photos that rotate throughout the day, and the motion sensor turns it off when no one's around - such a smart touch. Though I wish it integrated with Google Photos instead of requiring USB transfers.
For actual TV watching? The picture quality blows my old 4K set out of the water. Colors pop without looking unnatural, and the matte screen eliminates glare from my sunny windows. Just don't expect theater-quality sound - I paired mine with a soundbar.
My only gripe? The non-adjustable wall mount might not work for every space. I ended up using a VESA mount instead to get the perfect viewing angle while maintaining that sleek, flush look.