Let me start by saying I'm a huge BBQ enthusiast, so when I heard about Franklin's legendary brisket rub, I had to try it. The first thing that struck me? The minimalist packaging - no flashy labels, just a straightforward container that screams 'Texas authenticity'.

Opening the jar released this incredible peppery aroma that instantly made my mouth water. Yes, the ingredients list is shockingly simple (just salt and coarse black pepper), but there's something magical about the pepper quality here. It's noticeably more aromatic than my usual grocery store brand.

I tested it on three different cuts: brisket (of course), ribs, and even some roasted potatoes. On brisket, it created this beautiful dark bark that locked in juices perfectly. The simplicity actually works in its favor - no competing flavors, just pure meat enhancement.

Now for the elephant in the room: the price. At nearly $20 for 6oz, it's steep for essentially salt and pepper. But here's my take - if you're a BBQ perfectionist chasing that authentic Franklin flavor without flying to Austin, this delivers. For casual cooks? You could probably mix your own for cheaper.

The biggest surprise was how far this small jar goes. A little really does cover a lot of meat surface area. After three large cooks, I'm barely halfway through.

Final verdict? It's a luxury purchase for BBQ purists who value convenience and brand authenticity. While you could replicate it at home, there's something special about using 'the real deal' from one of America's most famous pitmasters.